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Communication Plan for Medical SPA


A communication plan is vital for project management as it ensures that all the parties are informed about what happens in a project. It usually helps to effectively solve problems, deal with risks, and ensure that activities are finished at the appropriate time (Zarndt, 2011). In this regard, this communication plan will greatly assist the medical spa project in effectively delivering its services of treating weight gain, magnetic therapy, and dispensing pharmacy in-house.


This communication plan seeks to help both patients and medical practitioners who are involved in the project to perform their work effectively. It will ensure that patients are educated regarding different procedures they go through and understand the most critical medical prescriptions or directions. The goal will be achieved in a manner that takes into consideration the changing priorities and needs so that the communication plan is constantly aligned with the changing medical environment.

This communication plan is not final; it evolves and will be further updated when there is a need for it.


The following audiences are to be reached:

The plan intends to reach the general public including both children and adults. This is because the problem of overweight does not only involve adults, but also children. It also seeks to reach medically underserved communities, which include the disabled and the elderly. The public will be reached through various stakeholders such as health care professionals, community leaders, government officers, and the mass media among others.

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The general public will be specifically reached through the following people:

Community leaders: These are people who lead various communities and are always interested in public issues such as health. They have the ability to change or shape the opinion of the public (OSullivan, 2007). Project team members will maintain good connections with them to effectively inform the public who are hard to reach about the need for weight loss and staying healthy.

Health care providers: The health care providers who will be among the project team members will effectively communicate to the public regarding the project, as they understand the messages to convey and possess necessary incentives.

Principles of Communication

The process of communication will adhere to the following principles:

Use agreed on messages

Present information using languages that are understood by the intended audience (Mochal & Mochal, 2011)

Utilize various opportunities available such as conferences and the media to convey information

Work together with other organizations performing similar activities to achieve set goals

Use various means such as feedback from the audience to determine the effectiveness of the communication process

Gain the interest of the public through the use of various strategies such as community leaders

Respond promptly to any concern raised by the audience


This communication plan intends to make the public aware of the health issues relating to weight loss and magnet therapy through the following objectives:

Increasing awareness regarding weight loss and magnet therapy by providing education to the public through community leaders and healthcare providers

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Creating public awareness regarding the need for engaging and educating the public on weight loss and magnetic therapy

Creating public awareness regarding the efforts and laws that have been put in place concerning the health issues

Evaluating the process of communication and making adjustments when appropriate

General Tactics

This plan intends to use the following tactics to be implemented and attain the stated objectives:

Use services of communication and health care experts

Tailor the intended information to the target audience

Involve community leaders to implement the plan

Involve the general public from specific areas during various implementation stages

Collaborate with various stakeholders and government health officials when appropriate to implement the plan

Educate various stakeholders such as healthcare providers and community leaders so that they can communicate vital information to patients and other target groups

Strategy for Going about Communicating

Objective A: Create awareness regarding weight loss and magnetic therapy

Strategy for Objective A: To work with community leaders and healthcare professionals and publish information in the media regarding weight loss and magnetic therapy to change the public perception regarding the issue and encourage them to adopt a healthy lifestyle.

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Tactics for Objective 1:

Develop various publications regarding the issue and distribute them to the public, community leaders, and healthcare professionals

Send emails regarding weight loss to various stakeholders

Come up with a short video for the public

Publish short information in local newspapers

Use local radios and TV to convey the information

Use and retain the services of a graphic designer to help in branding

Approach the target audience in person to explain the process, goals, and aims of the process

Objective 2: Create public awareness and understanding regarding laws and efforts of the government concerning weight loss and magnetic therapy

Strategy for Objective 2: Work with various government agencies to communicate relevant laws and government efforts regarding health issues.

Tactics for Objective 2:

Come up with updated educational materials regarding various legislations and government efforts concerning weight loss and magnetic therapy

Concentrate on the rights of patients as enshrined in the bill

Educate the public regarding what the law stipulates about the health issue and the penalties it involves in case of the breach

Inform consumers about any updates in the laws regarding weight loss and magnetic therapy

Send educational materials to various stakeholders through emails

Objective 3: Create public awareness regarding the need for educating the public on weight loss and magnetic therapy

Strategy for Objective 3: Work with community leaders and health care providers to educate the public on the need to lose weight and undergo magnetic therapy

Tactic for Objective 3:

Educate the public through face-to-face communication and other means such as TV, newspapers, and local radio

Create short videos that concentrate on the need for public engagement and education regarding weight loss and magnetic therapy.

Objective 4: Evaluate the process of communication and make adjustments when appropriate

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Strategy for Objective 4: Perform weekly evaluation regarding the communication process and make adjustments when necessary

Tactics for Objective 4:

Involve all project team members in the evaluation process and making adjustments.

Potential Issues and Risks

The communication process might face some of the following communication quirks:

Managing stress: Stressful situations can be harmful to the implementation of the communication plan since they disturb the ability to sense visibly and imaginatively and act correctly. When under pressure, the team will be expected to deal with other individuals transmitting uncertainty. Minimizing stress and effectively managing stress is key to the successful implementation of the communication plan.

Listening: This is really a vital skill not only in a work setting but also in many areas such as personal settings and business relationships. Being a good listener does not only involve comprehending words but also identifying with the individuals that one is communicating with, such as patients (Ramsing, 2009). Lack of listening skills might lead to misinterpretation of the concepts and practicing of wrong medical prescriptions or advice.

Nonverbal communication: Nonverbal communication, if not decoded well, may lead to misinterpretations. Since the project will involve dealing directly with patients, all stakeholders must learn to develop the aptitude to realize and employ nonverbal communication. This will help the employees bond with patients and vice versa. For instance, maintaining eye contact while communicating and using body language are some of the nonverbal communication to be used (Ferguson, 1999).

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