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Capstone Project McDonald’s Case
Research Topic
The research topic is the McDonald`s pricing strategies analysis.
The object of the Study
The object of the study is the pricing strategy of the McDonald`s enterprise. The study aims to develop a pricing strategy using the example of McDonald`s Corporation. The study should research the following problems:
- examine the nature, functions, and types of prices in regards to market relations;
- consider the pricing policy of the company;
- determine the process of developing a pricing strategy of the enterprise;
- consider the pricing strategy used by McDonald's, figure out the problems and options, offer guidance.
Methodology
The paper will employ the following research methods: classification, relevant data collection, and critical evaluation. SWOT and PETS analyses will help to organize the gathered information.
Research Plan
The paper will consist of the following parts:
- Background (this part will be devoted to a brief evaluation of McDonald`s history);
- McDonald’s pricing strategy (this part will evaluate the business approaches that influence the company`s pricing strategy and provide critical analysis of the pricing tactics);
- McDonald’s competitive advantages (this part will summarize McDonald’s PEST analysis and the company’s position in terms of the existing competitors);
- Methods of strategic environmental analysis (this part will provide McDonald’s SWOT analysis);
- Conclusion and recommendations;
- References.
